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Secret to Business Success

>> Sunday, February 28, 2010

There are a lot of contributing factors for a business to be successful but there is one thing that I consider very imperative for the business to flourish; customer service. What is customer service, you would say. Someone defined customer service as a series of activities designed to enhance the level of customer satisfaction. It is an important aspect in business operation; that is why companies are exerting efforts to enhance this area as it is vital for the business to thrive in this highly competitive world.

But what would you consider as a good customer service? For me, it is the way an establishment deals with its customers in a friendly and accommodating manner; that they would leave the place smiling and wanting to come back again. Customer service is the first thing that has been introduced to me by the Human Resource representative on my first day of work in my previous job. Everyday, we were also being reminded that the customers are the most important part of the business. They should be treated with utmost importance as they are the lifeblood of the company; without them the business will die. To make a customer unsatisfied is a grave sin to commit. In my three years stint, this idea has been inculcated in my mind that everytime I go inside a business establishment, I would rate it based on the way they handle customers.

If there is one establishment that stands out among the rest, I would say it is the Pizza Hut in SM City Davao. They have very accommodating crew. I am saying this from firsthand experience. They would serve you from the first moment you enter the establishment until you are done. They have this bell that a customer would ring if he is satisfied with the service. I like their idea; by doing so, they would know if they have done the right thing or not. I have experienced the same thing in Pizza Hut in KCC Mall Gensan. I think it is all the same with all the Pizza Hut branches all over the Philippines. I don’t know with other countries.

If there is an excellent service, there are also lousy ones. And it happened three months ago in SM City also at sadly, one of my favorite chain, Shakey’s. They let me wait for more than thirty minutes without even going to my table to apologize for the delay. And worst, I was served with a cold pizza. I lost my appetite and I vowed never to go there again.


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